Sunday 28 February 2016

Album Poster - Research


Amy Winehouse's album posters often reflect a style from the 50's with the retro typography neon glow that is given to the text.This is further supported with the black and white photography that casts dramatic shadows across the poster, which is contrasting the blue glow of the text that makes both the name and the image stand out. This poster centralises the artist by having her take up 90% of the poster and showing her in a perfect light. I want to use these conventions by centralises my artist and maybe using the idea of this reoccurring selective colour.


This is 'rock up' poster connotes the aggressiveness of rock and roll, it also uses the iconic sign of rock within the form of an animated hand. Furthermore the bold use of two tone colour within the poster with reds and blacks often connote the idea of agression. This means that I have to think about what I am using within my poster because the colours can connote certain messages towards and audience  which wil in turn help them decide if they want to buy the album.


This album cover shows an example of the two previous examples almost combined to create a knew image and idea for an album and poster. This shows the combination of the retro 50's style from Amy Winehouse mixed with the harsh bold colours of the Rock up poster. This repetition of the bold colours wihin these posters is an aspect that I have to consider putting into my album poster and I have to decide if I want this to translate into my album cover. 


This album cover closly relates back to that black and white idea which helps centralise the artist. Ariana Grande's poster is advertising a concert, this means that I will either have to decide is I want to advertise the album or a concert. Another option is to make two different versions of the poster while still maintaining the synergy. The same conventions are used again in the terms of centralising the artist and using selective colours to help direct the audience where to look. I will also have to look at inputting a date of release and the name of songs maybe even the name of the album.


This album poster features the artist like most of the posters on here but this one puts him in a location. The location reflects nowhere glamorous more making the artist seem down to earth and more relatable. In addition the album connotes the idea of reflection because of the light and colours offer a dream like state showing the artist looking back at where he came from. The bold text of the artists name supports the image to the left, which stands out on the white background and helps offer vital information to the audience. The image of the album uses the same colours as the poster showing the synergy between products and helps the audience recognise the product easily. This is something that I am defiantly going to do for my digipak.


Another poster that I looked into was Eminem Encore because his music videos are going to have an strong influence because of the genre of music that I have chosen. This album cover almost sets a scene  with a narrative, the fact that we are positioned in the crowd denotes us as his audience which is a interesting dynamic to explore for my poster. Furthermore the use of contrasting blues and reds gives the idea of confusing and conflicting emotions much like the artist himself, it provides a memorable image for the audience and gives the connotation of performance.


Jay Z's poster present a parody towards president posters that are seen all over elections, this links to the statement at the top of the poster. This idea of making a red and black version of the poster contrasts the pur image that most presidents want to connote. Furthermore the idea of being a president of hip hop is a bold statement to make and supports the idea of ego. This could be a fun aspect to play with on my album poster by parodying this to add a layer of comedy.


The typography on this album cover connotes something harsh and hard hitting. This shows the power of typography within my poster. The iconic emblem of ACDC is used to bring in the audience that already know who they are but the use of colours and bold use of text is to attract new people to buy the music. Most of these posters have statements to say something about the music genre or the artists. I want to include this in my poster.


Popular band The Script's album 'Hall Of Fame' is a classic example of the photography, font and layout which is typical of an album poster. The poster is bold and eye catching, the type of font is consistent across both posters, the font for the band title being more decorative, and the album title and release date being much larger and more of a block font to really stand out. Equally, the motive of the band is evident form the posters, the leader of the band is clearly  featured centrally in both posters, he is positioned furthest forward in the image to the left, and his face is far larger than his bandmates in the image to the right - to connote his importance and superior status within the band.

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