To understand how to make a music video I must first research the purpose of one and the history behind them. While researching this I found a timeline from the first recorded 'talkies' all the way up to 2010. This shows the ever growing expansion of music videos over the past 89 years.
Although they are all classed as 'music videos' the evolution of their purpose has changed with time, for example the original 'talkies' were the first step from the short film to a music video because these involved sound and visuals in order to provide entertainment. These were played in jukeboxes on a 16mm bit of film and this is where it is believed to have started the idea of a music video. This quickly changed into the first music video: St Louis Blues. This was created in 1929 and was first shown to audiences in theaters in 1932, the fact that these short films with a single music track music were even played in theaters shows the new founded popularity these music videos. This then gave way for the music video to promote the music because it revived the song after three years. Long after this Disney made a short film with mickey mouse called 'Fantasia Mickey The Sorcerer's Apprentice'. Disney often used music as a device to tell a story in their films but this was the first one to be classed as a short film to music. This was probably the first ever music video I saw as a child because after all it's Disney. The short film tells the story of Micky through music, this set the way for music videos because it allowed a story to be told visually with a consistent sound track.
This then created the 'Promotional Music Video' which changed the purpose for music videos in the 1940's. These videos usually promoted popular jazz artists at the time. These videos were further used with the rise of TV in the 1950's-60's allowing for more popular stars to get involved and promote the musicians. The rise of television and visual entertainment provided popular artists with new promotional material, for example the Beatles create a series of 10 short films in order to promote their new album in 1965. After the popularity of these videos became widespread MTV launched their own music channel and played the music videos 24hrs a day; this made music videos a central part to promoting an artists image to the public in the 1980s. In the 1990's directors were given credit for their work in music videos making them become more appealing to make for the people behind the camera. With the music industry exploding with new content for fans Apple created iTunes in order for music videos to be downloaded in 2005, this year also saw the start of YouTube which evolved into a major platform for music artists. This meant that artists could see their views and interact with fans unlike television. Lady Gaga then hit a billion views with her song poker face in 2010 however this was overshadowed by Psy who hit 2 billion in 2012. I want my product to be a great modern promotional music video that uses the conventions of an internet video in order to capture more of the viewers on YouTube. My product will use the internet like the more modern of the music videos in order to promote the artist.
Although they are all classed as 'music videos' the evolution of their purpose has changed with time, for example the original 'talkies' were the first step from the short film to a music video because these involved sound and visuals in order to provide entertainment. These were played in jukeboxes on a 16mm bit of film and this is where it is believed to have started the idea of a music video. This quickly changed into the first music video: St Louis Blues. This was created in 1929 and was first shown to audiences in theaters in 1932, the fact that these short films with a single music track music were even played in theaters shows the new founded popularity these music videos. This then gave way for the music video to promote the music because it revived the song after three years. Long after this Disney made a short film with mickey mouse called 'Fantasia Mickey The Sorcerer's Apprentice'. Disney often used music as a device to tell a story in their films but this was the first one to be classed as a short film to music. This was probably the first ever music video I saw as a child because after all it's Disney. The short film tells the story of Micky through music, this set the way for music videos because it allowed a story to be told visually with a consistent sound track.
This then created the 'Promotional Music Video' which changed the purpose for music videos in the 1940's. These videos usually promoted popular jazz artists at the time. These videos were further used with the rise of TV in the 1950's-60's allowing for more popular stars to get involved and promote the musicians. The rise of television and visual entertainment provided popular artists with new promotional material, for example the Beatles create a series of 10 short films in order to promote their new album in 1965. After the popularity of these videos became widespread MTV launched their own music channel and played the music videos 24hrs a day; this made music videos a central part to promoting an artists image to the public in the 1980s. In the 1990's directors were given credit for their work in music videos making them become more appealing to make for the people behind the camera. With the music industry exploding with new content for fans Apple created iTunes in order for music videos to be downloaded in 2005, this year also saw the start of YouTube which evolved into a major platform for music artists. This meant that artists could see their views and interact with fans unlike television. Lady Gaga then hit a billion views with her song poker face in 2010 however this was overshadowed by Psy who hit 2 billion in 2012. I want my product to be a great modern promotional music video that uses the conventions of an internet video in order to capture more of the viewers on YouTube. My product will use the internet like the more modern of the music videos in order to promote the artist.
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