An advertising package for a new product or service, to include two TV advertisements, together with
- a TV programme sponsorship sequence
- a radio advertisement
When it comes down to the other brief I believe that very specific skills are required in order to pull off the professional look and synergy to create the consistency within the product advertised.
Looking at television adverts and the packages that come with it there are some basic conventions that are presented throughout. In order for the product to be advertised professionally I would have to use the same typography in both the advert and the package, this would allow for the consistency to create a strong brand for the product. Creating a brand when advertising is important because it allows for the audience to recognise the product and therefore are more likely to interact with it, this in turn makes the audience a possible consumer. This would mean that the task would entail designing the products logo and slogan that would be present in every advertisement product for the product to provide the constancy. Furthermore the slogan could also be in the form of a jingle in order for the advert to be recognised through the radio, this allows synergy to take place easier throughout the package, TV and Radio adverts.
The examples below show some of the defying conventions of a TV advert and the differences in styles between them. The first example was the fist ever TV advert, the reason I looked at this is because I wanted to see if the format had changed. After watching the advert the evidence is there to show that the format hasn't changed, this is because right up until modern adverts the still are voiced over. The reason for this is because usually adverts need the best audio because they are aired on TV and radio. Furthermore if the advert is show abroad it can just be re-voiced over instead of remade. This is the reason that most international products don't show people talking.
The second and example both show that most products or services are advertised with the aspect of comedy. The reason behind this is because they want the advert to be rememberable for the viewer; one of the best ways to do this is by making an audience laugh. Furthermore by using comedy the audience is more likely to watch the advert and with the aspect of the internet it can make the advert sharable. however this does mean that because adverts have to achieve comedy in such a short space of time they usually consist of really bad stereotypes, which are exaggerated for a quick comedic effect. For example the extreme posh lady in the cream egg or the two teenagers in the third example. This would be something I would have to think about if I was to make one.
Looking at television adverts and the packages that come with it there are some basic conventions that are presented throughout. In order for the product to be advertised professionally I would have to use the same typography in both the advert and the package, this would allow for the consistency to create a strong brand for the product. Creating a brand when advertising is important because it allows for the audience to recognise the product and therefore are more likely to interact with it, this in turn makes the audience a possible consumer. This would mean that the task would entail designing the products logo and slogan that would be present in every advertisement product for the product to provide the constancy. Furthermore the slogan could also be in the form of a jingle in order for the advert to be recognised through the radio, this allows synergy to take place easier throughout the package, TV and Radio adverts.
The examples below show some of the defying conventions of a TV advert and the differences in styles between them. The first example was the fist ever TV advert, the reason I looked at this is because I wanted to see if the format had changed. After watching the advert the evidence is there to show that the format hasn't changed, this is because right up until modern adverts the still are voiced over. The reason for this is because usually adverts need the best audio because they are aired on TV and radio. Furthermore if the advert is show abroad it can just be re-voiced over instead of remade. This is the reason that most international products don't show people talking.
The second and example both show that most products or services are advertised with the aspect of comedy. The reason behind this is because they want the advert to be rememberable for the viewer; one of the best ways to do this is by making an audience laugh. Furthermore by using comedy the audience is more likely to watch the advert and with the aspect of the internet it can make the advert sharable. however this does mean that because adverts have to achieve comedy in such a short space of time they usually consist of really bad stereotypes, which are exaggerated for a quick comedic effect. For example the extreme posh lady in the cream egg or the two teenagers in the third example. This would be something I would have to think about if I was to make one.
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