The student who made this really utilised the same typography in both the advert and the package, this would allow for the consistency to create a strong brand. Furthermore the use of characters in the adverts stayed consistent much like the brand this allowed for them to become more recognisable to an audience, therefore if they are liked it means that the advert becomes easier to watch. This is a similar technique used in Aviva adverts, which are brilliant when it comes for stereotypes. The Aviva adverts use the same actor to provide relatable comedy and this allows them to grip an audience and still keep consistency throughout. The student has used this to make the ad more relatable to teens by having a group of friends. 
In addition the student has chosen an appropriate television program to sponsor because the Kardashians are often associated with makeup and fashion. This means that the viewers would be looking for makeup products, this means that the audience would be more likly to purchase the product because of the show they are watching. However while analysing the students advert I did notice that the advert didn't say they were sponosring the TV show, this could lose possible viewers because if you say that often people will look back at the screen because its associated with the program. Another problem was the unnessorsary walking shots, which only would lose an audiences attention.
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