Album Advert - Conventions

This King of Leon advert is an example I looked at of a music video advert 

that would either be poster and or a magazine advert. This is used to promote the album and number one hits. The use of intercutting several images including the band members and an eagle.  The eagle can connote that the band is strong and the music is powerful. The use colour in the image makes the advert eye catching, furthermore by using the same colour of text for the band name as the colour of the image it can show that the name of the band and the image are linked. Looking at the advert there are language I would have to use in order to to sell the product. An example is presented from the poster above: "OUT NOW" is an example of giving the vital information to both persuade and inform the audience of the poster. The choice of a red colour for this text shows the importance of these words because it gives the viewer loads of valuable information about the album, this is further supported by the central positioning of the text on the poster. The fact that the text is at the bottom links with the additional information about where to get it, "PLAY.com". The list of songs under the title of the albums acts as an additional selling point for the album because it provides information on what is included within the album. I will have to include this information for my advert to be effective in promoting the album and the artist.